The Real Rivalry: Beer Prices in the Expanded SEC

The Real Rivalry: Beer Prices in the Expanded SEC

You know SEC football is expensive.

Between the tickets, the tailgate food, and the gas money just to get to Baton Rouge, the budget is shot before kickoff.

But the real rivalry isn’t on the field, it’s how much the concession stands are hitting your wallet for a single beer.

With the conference now expanded to 16 teams, including Oklahoma and Texas, the range in stadium beer prices is jarring, covering a spectrum of over $6.00 for a standard pour.

If you’re watching the Gators in Gainesville (Florida at Ben Hill Griffin Stadium) or cheering on the Tigers in Auburn (Auburn at Jordan-Hare Stadium), you’re getting the best deal in the conference, with prices estimated around $7.00.

Conversely, if you find yourself at Tennessee (Neyland Stadium) or South Carolina (Williams-Brice Stadium), you are staring down a hefty $13.00 price tag for that same cold domestic.

That difference in price across the league adds up quickly for the dedicated fan.

To give you the hard truth of the conference concession stand wars, here’s a look at the estimated average price for a standard beer (12 oz - 16 oz) at all 16 SEC venues, sorted from cheapest to most expensive:

Note: Prices are estimates (thanks to the google box and The College Football Report on X) for a standard pour (12-16 oz) for the 2024 season, The Kentucky Dude will not be held liable for any shortcomings in budgeting for aways games for the remainder of the season.

The truth is, paying a premium for that beer is less about the cost of the beverage and more about the price of admission to the experience.

When you’re in that stadium, you’re paying a premium to soak up the atmosphere.