Bourbon Economics 101

If you've ever stood in line at 7 AM on a Saturday hoping to score that elusive bottle of bourbon, this one's for you.

We've all been there – watching bottles fly off shelves and wondering if we're crazy for caring this much about aged corn juice.

Here's the thing about bourbon that keeps me up at night (well, that and drinking it): it's not just a drink anymore.

It's become this whole phenomenon that would make my Economics professor's head spin.

Time

The Double-Edged Sword Y'all, bourbon isn't like brewing up a batch of sweet tea.

You can't just whip it up when you run out.

Those barrels sit there aging longer than some folks keep their cars. Imagine betting on what your kid's going to want for Christmas – five years from now.

That's what distillers do every single day.

Supply vs. Demand: A Riddle Wrapped in an Enigma

Remember when you could walk into any liquor store and grab a bottle of good bourbon without having to join some secret Facebook group or befriend your local store owner?

Yeah, me too. Now we've got more bourbon being made than ever, but somehow it feels harder to find.

Make it make sense, right?

Take Blanton's (if you can find it). Is it the nectar of the gods? Maybe not.

But man, Buffalo Trace played us all like a fiddle with this one.

They took something we could once grab on a Tuesday and turned it into liquid unobtanium.

The Blanton's Blueprint

Let's talk about the master class in marketing that is Blanton's.

It's like that friend who's always "busy" but somehow makes it to all the cool parties.

Buffalo Trace has us all playing a game of hide and seek, and honestly? We're loving every minute of it.

At the end of the day, bourbon isn't just about what's in the glass.

It's about the chase, the story, and yes, sometimes the bragging rights.

So next time you're explaining to your significant other why you need another bottle, just tell them you're studying economics.